When it comes to building a successful business, your brand messaging is the cornerstone of everything you do. It’s more than just words; it’s the voice of your business, the heart of your marketing, and the key to connecting with your audience. If your messaging isn’t clear, compelling, or consistent, your business could struggle to stand out and connect with your perfect clients and customers.

That’s where my Brand Messaging Service comes in. I specialize in helping businesses find their unique voice, craft their story, and communicate with confidence.

Let’s dive into why strong brand messaging is essential and how my service can elevate your business.

What is Brand Messaging?

Brand messaging is the way your business communicates its value, personality, and mission to your audience. It’s the foundation of everything you say and write, from your website copy and social media posts to your emails and advertisements. More than just words, it’s about creating an emotional connection with your audience—helping them understand who you are, what you stand for, and why they should choose you.

At its core, brand messaging answers these key questions:

• Who are you? (Your mission, vision, and values)

• What do you offer? (Your products or services)

• Why should people care? (The value or transformation you provide)

Strong brand messaging ensures that every interaction your audience has with your business feels cohesive, intentional, and authentic. It’s what makes your business memorable, relatable, and trusted. Whether someone reads a tweet, visits your website, or hears you speak, they should walk away with a clear sense of who you are and how you can help them.

Think of it as the "voice" of your brand—the thing that sets you apart and creates meaningful connections with your ideal customers.

The Struggles Businesses Face with Messaging

As a business owner, you’re juggling a lot—business goals, client needs, home and family life, and a personal life. Developing a strong brand message might feel overwhelming, especially if:

• You’re not sure how to articulate your value

• Your target audience feels undefined

• Your website and social media sound disjointed

• You feel “too salesy” trying to market yourself

The good news? These struggles are common, and they’re fixable. With the right guidance, your brand messaging can become a source of clarity and empowerment, not stress.

What’s Included in My Brand Messaging Service?

My service takes the guesswork out of crafting your brand’s voice. Here’s how it works:

1. Discovery Session

We’ll start by diving into your story, mission, and goals. I’ll help you uncover what makes your business unique and how to position yourself in a way that aligns with your vision. Together, we’ll define:

• Your target audience

• Your brand values and personality

• Your unique value proposition

This foundation ensures every word reflects the heart of your business. This is achieved through a series of questions I have you answer online, followed by a meeting to discuss it all further.

2. Messaging Framework

Next, I’ll create a customized framework for your brand. This includes:

• Tagline/Slogan: A catchy, memorable phrase that summarizes your brand. I used to own a social media business, Social Bloom, and my tagline was ‘Share Local, Grow Global’.

• Mission Statement: A clear declaration of why your business exists. Our mission is the backbone that holds it all together through our ups and downs. It’s our WHY.

• Core Messaging Themes: Key phrases and ideas that communicate your value. It’s important to have easy-to-understand offers and clear calls to action.

• Tone of Voice Guidelines: Whether your brand is warm and approachable or bold and edgy, I’ll help you define the perfect tone.

3. Writing: Bringing Your Brand Messaging to Life

Once we’ve laid the foundation of your brand messaging and established your unique voice, it’s time to bring it to life through professionally crafted copy. This is where your messaging goes from ideas to action, giving you the tools you need to connect with your audience across all platforms.

I’ll create the initial copy for your website, email templates, and social media posts, ensuring every piece is aligned with your new brand messaging framework.

This isn’t generic, one-size-fits-all content—it’s personalized, strategic messaging that speaks directly to your audience and reflects your unique brand story.

I also deliver a brand story that weaves your mission, values, and personality into a cohesive narrative. This document includes key messages, tone guidelines, and phrases you’ll want to communicate consistently, making it your go-to resource for all future marketing.

To make sure every word is perfect, we’ll go through two rounds of editing together. This collaborative process ensures that the final copy not only captures your voice but also feels 100% authentic to you. Once it’s polished and approved, it’s ready to use—your new messaging becomes “plug and play,” giving you professionally written content that you can implement immediately across your business!

4. Ongoing Support

As your business evolves, your messaging may need tweaks. I offer continued coaching and support to keep your message fresh and relevant.

I also offer customized GPTs (AI for your business) that write for you, only in your voice and they are programmed to know everything about your brand and your message.

Why Choose Brand Messaging?

1. Especially Great for Business Owners Over 40

As someone who’s 52, I know firsthand the unique strengths and challenges of running a business in this stage of life. I’ve also been in social media and online marketing since 2001. You also bring a lifetime of wisdom, experience, and resilience to the table, but let’s be real—this is also a phase where clarity and focus matter more than ever. The whirlwind of “keeping up” with modern marketing trends and ‘viral fads’ can feel overwhelming, and it’s tempting to try to appeal to everyone. Please Don’t.

My approach cuts through the noise.

It’s not about chasing flashy trends or trying to mimic the strategies of a 20-something influencer. It’s about leaning into authenticity and building genuine connections with your ideal audience. Together, we’ll create a clear, strategic message that aligns with your values and resonates with your audience. Whether you’re pivoting to a new career, scaling your business, or starting fresh, I’ll help you showcase your expertise in a way that feels empowering and true to who you are. With my support, your brand will have a voice that attracts the right people and helps you build long-term relationships that matter.

2. AI-Powered Insights

You’ve probably heard a lot about AI lately, and it might feel intimidating or irrelevant to your business. Let me assure you, AI isn’t just for tech companies or big corporations—it’s a tool that can make your brand messaging sharper, more targeted, and deeply aligned with your vision and your audience.

But here’s the thing: when you work with me, it never feels like you’re “working with technology.”

My clients have naturally tended to be over 40, even when I wasn’t 40 yet. They often tell me they’re surprised at how seamless and conversational the process feels.

Think of AI as my behind-the-scenes assistant, quietly working to ensure we’re creating messaging that’s data-informed, impactful, and efficient. You’ll never feel overwhelmed or talked over. Instead, you’ll leave each conversation feeling empowered and clear, focused entirely on the heart of your brand rather than the tools we used to get there. With my approach, AI becomes a seamless part of the process, enhancing the clarity and effectiveness of your message while keeping the focus exactly where it belongs—on you and your business.

3. Collaborative Process

Your brand is your baby, and I understand how personal this process can feel. That’s why I don’t believe in a cookie-cutter approach. Instead, we work together every step of the way to ensure your voice is the one that shines through in every piece of your brand messaging.

You’re not just hiring me to hand over a pre-packaged slogan or template—I’m here to co-create with you.

Our collaboration starts with a deep dive into your story, goals, and audience. I’ll ask thoughtful questions to uncover what truly makes your brand unique. From there, I’ll share drafts, frameworks, and ideas, encouraging your feedback throughout the process. It’s not just about creating something that looks good on paper; it’s about crafting a message that feels right to you. Whether you’re brainstorming your tagline or reviewing final copy, you’ll feel empowered and included every step of the way. At the end of the process, you’ll have messaging that not only speaks to your audience but feels like an authentic extension of yourself.

4. Practical, Actionable Results

Have you ever been handed a “strategy” that sounded amazing in theory but left you scratching your head about how to actually implement it? That won’t happen here. My Brand Messaging Service is all about creating results you can use immediately.

I deliver tools, templates, and clear instructions that make it easy for you to apply your new messaging across every platform—whether that’s your website, social media, or marketing emails.

Imagine having a tagline you can confidently place front and center on your homepage, social posts that feel effortless to write, or email subject lines that actually get opened. I provide more than just ideas; I give you a roadmap for success. And because I know life is busy, I also offer continued coaching and support, ensuring you feel confident and prepared as your business evolves. You won’t be left with a pile of notes or a list of to-dos—you’ll walk away with practical, actionable results that elevate your brand and drive real growth. Let’s make your messaging a tool you use every day with pride and purpose.

The Results You Can Expect

After working with me, you’ll have an authentic and magnetic brand message.

Imagine:

• Your website speaking directly to your dream client

• Social media posts that feel effortless to write

• Marketing emails that actually get opened (and replied to!)

• Confidence in your ability to pitch yourself, knowing exactly how to communicate your value

Most importantly, you’ll feel like your business finally reflects the real you.

Ready to Elevate Your Brand?

Whether you’re just starting out or pivoting to a new phase of business, my Brand Messaging Service is the secret to showing up with clarity and confidence. Together, we’ll create a message that feels like you and connects deeply with your audience.

Let’s make your brand the one they can’t stop talking about. Ready to get started? Contact me today for a free consultation.

Your brand is your story—let’s tell it in a way that matters. Because just like your favorite 80s anthem, a strong message is timeless.