How To Create More High-Quality, Engaging Content In Less Time
Could your brand use a custom GPT for Personalized Content Creation?
If you are a small business owner, chances are you struggle with creating content on a consistent basis. Producing engaging, consistent, and brand-aligned material across various platforms can be daunting - if not impossible - for solo entrepreneurs and small—to mid-size businesses.
That's where the magic of custom Generative Pre-trained Transformers (GPTs) comes into play.
I’m excited to share with you how building specific, custom GPTs for our clients has revolutionized their ability to generate website content, emails, social media posts, and blogs that resonate with our client’s specific audiences and echo their unique voices.
Understanding Custom GPTs
Generative Pre-trained Transformers (GPTs) are advanced AI models designed to understand and generate human-like text based on the input received. By training these models on a wide array of data, they learn to mimic various writing styles and formats.
I’m not talking about using ChatGPT and saying, “Write me an 800-word blog post about acupuncture and it’s benefits for the elderly, in a friendly and approachable tone.”
This is how most people use it, and while it may (or may not) give you something usable from that prompt, this is an entirely different process.
The real game-changer for businesses comes from customizing these GPTs.
For instance, by taking your current website content, past webinars, blogs, emails, and any information you have on your business, we can train a custom GPT to know everything about your specific business, what you offer, who your audience is, who you are speaking to and in what tone and voice, to make sure this GPT writes as your business. It’s only used for creating content for your specific business.
The Customization Process
Customizing a GPT involves training the model on a dataset tailored to a brand's messaging, tone, and audience preferences. We begin by feeding the new GPT your website and past content and then explaining to it in simple terms who you are, what you offer, who you offer it to, and what your brand values, mission, and goals are.
We can also teach it what not to do. For example, “Don’t use buzzwords or buzz phrases, don’t use the word ‘magic,’ and don’t write excitable, fluffy content.’
This process ensures that the generated content aligns closely with the brand's identity and speaks directly to its target audience's needs and interests.
I say ‘aligns closely’ because there is also the process of editing it by a human and giving it feedback over time so it becomes one of your best-producing top employees: Your automatic content writer.
Are you funny? Are you nerdy? Do you want it to write emails as stories? Do you want your blog articles to be informative, yet fun? It can do all this and more - in your specific voice.
The Benefits of Custom GPTs for Content Creation
Consistency Across Platforms
Using a custom GPT, businesses can maintain a consistent brand voice across all digital touchpoints, whether it's a blog post, a social media update, or an email campaign. As someone who has been writing content for the web since 2001, I know how hard it can be to produce content for all your media channels consistently. It’s VERY challenging to constantly produce blogs, emails, and social media - all while trying to run a business. This is especially true for solopreneurs and small business owners.
Efficiency and Scalability
Generating content can be time-consuming. Custom GPTs streamline this process, allowing businesses to produce more content in less time, without sacrificing quality. Our clients are pretty blown away at what their Custom GPT can create for them and in 1/100th of the time. Think about how great it would be to have a GPT to write all your weekly content in 15 minutes.
Personalization at Scale
One of the most significant advantages of custom GPTs is their ability to tailor content to specific audience segments. This level of personalization enhances engagement and fosters a deeper connection with the audience. It’s impossible to tell that the content was written by anything other than a human. Need to write 2 emails for different audiences? No problem. It can be done in a few minutes.
Cost-Effective
Hiring a full-time writer or a content team can be expensive for small to midsize businesses. Custom GPTs offer a cost-effective solution without compromising the quality or quantity of the content produced. It’s one of the best ways small to medium-sized companies can keep up with the big guys. Without producing top-notch content on a regular basis, you won’t be able to reach new people consistently.
Crafting Your Brand's Voice with GPT
The journey to crafting a custom GPT starts with understanding your brand's voice and audience. Here are a few steps we take for this process:
Data Collection
Gather existing content examples that accurately reflect your brand's voice and audience engagement. This collection will serve as the training dataset for the GPT.
Model Training
Work with AI experts (that’s us!) to feed your collected data into the GPT model. This phase involves fine-tuning the model to ensure it grasps the nuances of your brand's communication style. It can write in any voice you program it to - from a software engineer to a Reiki healer.
Iteration and Feedback
Once the initial training is complete, reviewing the generated content and providing feedback is crucial. This iterative process helps refine the model's accuracy. I always recommend editing the content to your liking, not just copying and pasting the AI content. The brilliance here is that you don’t start from a blank page; you begin with a well-written first draft that you can edit quickly—and then move on to more important things in your business.
Integration
Once we’ve created a finely tuned GPT, the next step is integrating it into your content creation workflow. Whether you're drafting social media posts, emails, or blog articles, your custom GPT can now assist you in generating draft content that you can refine and finalize. For instance, once we have a Custom GPT created for our client, we will ask it to write a blog post, then take that blog post, turn it into an email, and then write several social media posts that can promote the blog. This all happens in a couple of minutes. Then clients can read the copy and provide feedback or changes.
Content Types and Platforms
Blogs
Custom GPTs can generate diverse blog content, from industry insights and how-to guides to thought leadership articles. You can ensure consistency and relevance by training your GPT with specific examples of your preferred blog styles and themes. For instance, a template for a how-to guide might include a brief introduction, step-by-step instructions, and a conclusion with a call to action, all tailored to reflect your brand’s tone.
Social Media
Social media content thrives on timeliness and relevance. Custom GPTs can help generate timely posts, captions, and responses to trends or user comments, keeping your brand active and engaged with its audience. Providing the GPT with examples of your most successful posts can produce content that matches your brand's voice and resonates with your followers across platforms like Instagram, Twitter, and Facebook.
Emails
Personalized email campaigns can significantly boost engagement and conversions. Custom GPTs can assist in creating personalized greetings, product recommendations, and content tailored to segments of your email list. For example, an email template might start with a personalized introduction, followed by curated content or product recommendations, and end with a compelling call to action, all generated to mirror your brand’s messaging strategy.
Integration Across Platforms
Beyond generating content, custom GPTs can help in adapting a single piece of content across different platforms, ensuring consistent messaging while optimizing for each platform's format and audience preferences. For instance, a comprehensive blog post can be condensed into a series of engaging social media posts, or expanded upon in an in-depth email newsletter.
Real-World Success Stories
Many businesses have already started reaping the benefits of custom GPTs. For instance, a boutique fashion retailer used a custom GPT to create engaging product descriptions and email campaigns that significantly boosted conversion rates.
Similarly, a tech startup utilized a custom GPT to maintain an active blog and social media presence, enhancing its thought leadership and brand visibility in a crowded market. All of this was done without spending weeks, days, or even hours, to craft all of their content - or spending thousands of dollars for a content writer.
Embracing the Future of Content Creation
The advent of custom GPTs marks a new era in digital content creation. It offers businesses the capability to communicate with their audience in a more personalized, efficient, and engaging manner. Put simply, it saves a ton of time without sacrificing quality. It helps your content be even higher quality than before. It also is a great way to get inspiring blog post and social media ideas for your business.
Integrating custom GPTs into your content creation strategy offers a transformative solution to digital marketing challenges.
By leveraging these advanced AI models, businesses can ensure their content resonates with their audience and amplifies their brand's voice across the digital sphere.
As your brand strategist and web design expert, I'm here to guide you through this exciting journey, ensuring your online presence is seen, felt, and remembered.
TM Designs is dedicated to empowering your business with the tools and strategies needed to thrive in today’s modern and fast-paced digital world.
Embracing custom GPTs for your content creation is just the beginning. Let's navigate this together, crafting messages that inspire, engage, and convert while saving you time and money!
Reach out to us today to discuss!
